Monday, October 31, 2005

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Internet guru expects to link minds at Google
(Canada.com)


Next time you click on a Web page or send an e-mail, thank Vint Cerf.
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Sunday, October 30, 2005

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Anti-Spyware Coalition Definitions and Supporting Documents (Anti-Spyware Coalition)

“Spyware has quickly evolved from an online nuisance to one of the most dire threats facing the Internet.

As users struggle to maintain control over their computers, many find themselves trapped in a cyclical battle against programs that install themselves without warning, open dangerous security holes and reinstall themselves after they've been deleted.

The worst of these programs allow online criminals to hijack users' sensitive personal information at will.”

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Tuesday, October 25, 2005

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5 Simple Search Engine Optimization (SEO) Techniques
(Search Engine Tricks, Dev Mechanic)


“The lifeblood of any website/ecommerce business is traffic, and every webmaster knows the best type of traffic is natural, organic search engine traffic.

There are two very important reasons for this: (1) it is extremely targeted, and (2) It is FREE! The hard part is getting top ranking for your sites keywords... or is it?

The purpose of this article is to provide a few simple, effective, and most important, search engine friendly strategies to help boost your websites' ranking and ultimately your traffic."
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Monday, October 24, 2005

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Search Engine Journal Editors and Columnists
(Search Engine Journal)


“The Search Engine Journal has been reporting on search engine industry news for the past two years. With well over 2,000 posts on search engine related news stories, the Search Engine Journal has become one of the most popular search related news sites in the world.

Over the next year we plan to go beyond blogging with some new ideas and experimental news coverage.

However, in the meantime, we thought we would take the time to introduce our readers to our staff and contributing columnists, as they have all helped to build the Search Engine Journal to the respected search engine news site it is today.”
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Sunday, October 23, 2005

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Spyware and Adware Help and Tips
(Malek Tips)


What is spyware and adware, how can they infect and damage your machine, how can they be removed, and how can you prevent these threats from occurring?
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Saturday, October 22, 2005

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We'll index the world by 2310, says Google
(The Register, UK)


Good news for people who like making lists: Google's Eric Schmidt says that it will take another three hundred years before all the information in the world is neatly indexed and searchable.
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Friday, October 21, 2005

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Has Google Peaked? (Slate)

Potential obstacles for the world's hottest tech company.

“When I think of Google, I think of the arch-villain Mr. Big from the James Bond film Live and Let Die. His diabolical plan: Flood the streets with free heroin to drive out competing suppliers and dealers. Once users got hooked on his free smack, Mr. Big could leverage control over the entire market.

This is, in essence, Google's business model. Of course, instead of heroin it traffics in free software and Web sites. It's unlikely Google will start charging for them anytime soon—rather, it will continue to deploy services as a vehicle for targeting ads.

But, like Mr. Big, Google depends on the broad acceptance of its products. Without massive numbers of users, the company wouldn't have the customer base to attract billions of dollars in advertising revenue.”

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Thursday, October 20, 2005

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Future of SEO? (Virtual Promote Forums' thread)

Who thinks that in the not so distant future, their will only be pay-for spots on all the major search engines.

It will be one large online yellow pages, but with top spot eliteness.


The wealthy (not the savvy) will have the all the cards.

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Wednesday, October 19, 2005

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12 Things You Really Should Know About SEO
(Self SEO)


“The following twelve points will, I hope, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the industry itself.”
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Tuesday, October 18, 2005

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Weblog Usability: The Top Ten Design Mistakes
(Jakob Nielsen's Alertbox)


Weblogs are often too internally focused and ignore key usability issues, making it hard for new readers to understand the site and trust the author.
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Monday, October 17, 2005

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Reputable SEO Companies
(Search Engine Watch Forums’ Thread)


“We started a business which advertises on the Web. We work with one Company to try and improve our Pay Per Click situation and "Natural" search result listings.

Another SEO company is agressively trying to get our business and promises all sorts of things. I need help to determine if these outfits are "for real".

Is there an objective Consumer Digest type of site which rates SEO companies? How can I found out other people's experiences with these companies?”
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Sunday, October 16, 2005

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A Decade of SEO (Search Engine Guide)

“From the early days when it was still called "search engine submission" to the modern mix of techniques that has come to be known as search engine marketing, the world of web site promotion has changed a lot over the past decade.

Back in those days, Search Engine Guide was nothing more than a giant directory of places to submit your site to and AltaVista was one of the engines where you simply HAD to be listed. (and *I* hadn't even graduated high school yet, but that's a whole other story...)

For a trip through the past and some insight into where things are going, check out today's featured article: "Search Marketing – Then and Now" by Paul Bruemmer.”
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Saturday, October 15, 2005

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The Ethics Debate Continues, From the Buyer Side (Search Engine Guide)

“Articles about search engine marketing ethics or white hat verses black hat techniques are nothing new, they pop up on a pretty regular basis. But usually, these articles are written from the industry or search engine side.

This week, Jim Hedger takes a new look at the issue from the side of companies that have been burned by unethical search engine marketing firms.”

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Thursday, October 13, 2005

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New Oneupweb Study Shows Only 17% of Biggest Internet Retailers Use Search Engine Optimization Well (Yahoo! News)

“Eighty-three percent of Internet Retailer Magazine’s top 100 sites are not fully using search engine optimization and marketing, missing profitable opportunities and risking loss of market share, according to a new study by Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM).

There’s Still Money on the Table: Internet Retailer Study 2005 can be downloaded at Oneupweb.com.”
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Wednesday, October 12, 2005

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Search is Dead (SEO Today)

Behold the Power of Yahoo!'s Search Subscriptions

“Yahoo!’s new Search Subscriptions, now in beta, means two things for SEO.

The first thing it means is that organic search is dead. Finished. It finally happened. Everyone can go home.

The second thing it means is that SEO is more important than ever was before.

Allow me to explain.”
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Tuesday, October 11, 2005

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An SEO Glossary - Common SEO Terms Defined
(Publish 101)


“Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma.

This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.

This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English...”
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Monday, October 10, 2005

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Search Engines Don't Understand You
(Web Pro News)


Heh, while I was stuck in traffic on the way home tonight my brother called. We had one of our usual heated conversations -- this time about search engines (he had read my post about PLAYing with search and thought I was nuts for wanting search engines to display stock quotes for terms like PETS, PLAY, etc).
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Sunday, October 09, 2005

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Protecting Your Profits on Pay-Per-Click Engines:
The 3 Common Mistakes Marketers Make
(business know-how)


“The plan in your head seems so simple: bid on keywords on pay-per-click (PPC) engines then watch your business skyrocket. Some marketers do achieve instant success. However, many are losing money because they’ve got gaping holes in their PPC strategy. Don’t overlook the basics.”
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Saturday, October 08, 2005

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Four-step Defense Against Spyware and Parasites
(Hillsorient)


“Everyone knows about spyware, parasites and other malware. I won't review them all here but what you may NOT know about is a PROVEN, FOUR-STEP Defense that will virtually guarantee that your computer is protected in a practical, simple manner.

Let me spoil the secret before you even read the article! The steps are:

1. Install a good anti-virus program.
2. Install Spybot Search and Destroy.
3. Install Microsoft Anti-Spyware.
4. Keep everything up to date!

Can it really be that simple? YES!!!”
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Friday, October 07, 2005

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What's Google's Next Move? (Yahoo! News)

”In just seven years, Google Inc. has morphed from a bare-bones online search engine into a technological octopus that seems to sprout another intriguing tentacle every other week.”
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Thursday, October 06, 2005

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Hiring Professional SEO Help, a New Take
(Search Engine Guide)


“I've covered this issue time and time again here at Search Engine Guide. Do your research, know the basics of SEM, etc...etc... Todd Malicoat has a new take on the issue over at his StuntDubl blog.

While plenty of article writers (myself included) have pounded in the idea of researching a firm and checking references, Todd goes a step further and offers up some concrete suggestions of HOW to research the firm.

For instance, running some searches for competitive terms in an industry other than your own and contacting the ranking sites to ask what firms they work with.

Check out the full list of suggestions at Todd's blog.”
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Wednesday, October 05, 2005

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Google morphing into multifaceted juggernaut
(HoustonChronicle.com)


“SAN FRANCISCO — In just seven years, Google Inc. has morphed from a bare-bones online search engine into a technological octopus that seems to sprout another intriguing tentacle every other week.”
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Tuesday, October 04, 2005

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Panda Software Finds Yahoo!, MSN and Google, 'Cloned'
(WebHosting.Info)


Identifies a new, financially-motivated cybercrime threat that interferes with the search engines, displays false results and redirects users to other web pages.
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Monday, October 03, 2005

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Top Ten Web Design Mistakes of 2005
(Jakob Nielsen's Alertbox)


“For this year's list of worst design mistakes, I decided to try something new: I asked readers of my newsletter to nominate the usability problems they found the most irritating.”
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Sunday, October 02, 2005

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Outranking The Search Engines
(Web Pro News)


“Some factors affect a site's rank greatly, others have minimal effect, and no one knows what all the factors are or how they all really impact a given site.”
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