New Survey Results: 80% of Consumers Hate Flash Intros (Marketing Sherpa)
“A few sample comments:
* "Flash sucks. If I want a movie, I'll go to the theater.
I just want quick information,"
* "When searching the Web, my most immediate concern
is generally time, how quick can I find/do it.
This leaves little room for animation."
“If your site is designed entirely in Flash, you might want
to rethink it. And sites using Flash navigation that require
users to move the curser in order to see their options
are shooting themselves in the foot.”
Why Search Engines Hate Flash (Bloofusion Knowledge Series:)
“If there's text in the Flash animation, most search engines
won't be able to index that text; likewise, if there are links
to other web sites or pages embedded in Flash, search engines
can't follow those links as well. Thus, if you build your entire
site on Flash, it will not be visible to search engines at all.”
“Macromedia, the inventor of Flash, is working closely with
search engines to help them index Flash content- with some
success: FAST (AllTheWeb.com and others) and Google are
known to, at least partially, index Flash sites.”
“Thus, to ensure high search engine traffic:
* Don't use Flash for navigation bars, since search engine
spiders wouldn't be able to follow links to deeper content
(unless you have some other means of HTML navigation like a sitemap).
* Don't embed text that is relevant to your site in Flash (of course,
unless you have an alternative HTML version).
* Use Flash for what it's really good for: fancy logo animations
or interactive advertising or demos.”
Why Flash Will Never Die (Search-This)
“HTML / CSS will never be able to do what Flash does - NEVER.”
“With Flash, you no longer need to worry about which browsers
your page will render correctly in and which will choke on it.
Your page renders the same way – correctly -- in all browsers.”
“In Flash you simply place the object on your canvas where you want it
and move on. Free at last! Free at last! Thank God Almighty, we're free at last!”
* Plug-In Required
* Video Woes
* Search Engine Issues
* Lack of Screen Reader Support
* Print Problems
“The Future is Bright for Flash
Remember my original statement,
"HTML / CSS will never be able to do what Flash does - NEVER"
Yet, it's quite possible that in the future Flash will be able to do what HTML and CSS does.”